CREATIVE DIRECTORS: DENISE ROSSETTO & TODD MACKIE, BBDO
CREATIVE TEAM: MATT HUBBARD & MIKE SCHONBERGER, BBDO
DIRECTOR: KACPER LARSKI, ASYMETRIC
EDITORIAL: MONICA REMBA, MARRIED TO GIANTS
AUDIO: GRAYSON MATTHEWS
LIMITATIONS BECAME THE CATALYST FOR AN AMBITIOUS, BOUNDARY-PUSHING PRODUCTION. WITH -50° CONDITIONS IN WHITEHORSE, YUKON TO THE ROCKY MOUNTAIN TOPS OF INVERMERE, BC. THE ATHLETES WERE STELLAR MATCHED BY THE DEDICATION OF THE GUERRILLA CREW AND CLIENT.