I’m a seasoned PRODUCER AND PRODUCTION LEADER WITH OVER 30 YEARS OF EXPERIENCE SHAPING SOME OF THE advertising industry’s MOST MEMORABLE CAMPAIGNS. My CAREER includes A 22-YEAR TENURE AS HEAD OF PRODUCTION, CANADA AT OMNICOM PRODUCTION CORP AND SVp, INTEGRATED PRODUCTION AT BBDO CANADA, WHERE I led AGENCY PRODUCTION, LIVE ACTION, POST-PRODUCTION AND AUDIO STUDIOS.
A core strength of my leadership is BRINGing TEAMS TOGETHER AND CREATing alignment ACROSS DISCIPLINES. I SUCCESSFULLY UNIFIED THREE UNIQUE PRODUCTION DEPARTMENTS, INTRODUCING STREAMLINED SYSTEMS, FORMS, AND WORKFLOWS THAT ELEVATED EFFICIENCY AND COLLABORATION. Over the course of my career, I’ve BUILT AND REBUILT ONE OF THE STRONGEST PRODUCTION TEAMS IN THE CITY, WHILE MENTORING emerging PRODUCERS — A MENTORSHIP THAT IS HIGHLY COVETED IN THE INDUSTRY.
I’ve been an influential lead on AWARD-WINNING CAMPAIGNS FOR both local and GLOBAL BRANDS, earning recognition and wins at CANNES LIONS, the ONE SHOW, CLIO awards, ADCC, MARKETING AWARDS, BESSIES, AND APPLIED ARTS. I bring experience across a wide range of categories, including pharmaceuticals, FINANCIAL INSTITUTIONS, automotive, ALCOHOL, retail, and PACKAGED GOODS, TO NAME A FEW. I ALSO have EXTENSIVE EXPERIENCE NEGOTIATING CELEBRITY SPONSORSHIPS AND LARGE-SCALE MUSIC LICENSING, ENSURING CREATIVE VISIONS COME TO LIFE WITH IMPACT AND INTEGRITY.
I WAS one OF the original producers invited to join the IcA’S NEGOTIATING TEAM FOr the ACTRA NCA renewal anD CONTINUED as A KEY REPRESENTATIVE for four subsequent agreements. known FOR MY HONESTY, INTEGRITY, AND DEEP INDUSTRY RELATIONSHIPS, I THRIVE ON TURNING COMPLEX CHALLENGES INTO SEAMLESS CREATIVE SOLUTIONs — while FOSTering TALENT, DRIVING INNOVATION, AND DELIVERING WORK THAT RESONATES.
